Brand Identity
I employed techniques across various digital and physical media to further enhance and improve KSUF's visual identity.
Industry
Marketing · Philantropy
Scope of work
Branding
Duration
3 months
Challange
The goal was to redesign important brand material, from enhancing email and social media templates to t-shirt design.
In a competitive marketing landscape, having a consistent and evolving brand identity is crucial to standing out from other competitors.
Goal
The designs focused on maintaining established brand guidelines while still being creative and innovative.
I aimed to deliver a seamless experience where customers and stakeholders are constantly fed inspiring, high-quality material that accelerates brand growth and drives results.
Solution
In addititon to revamped email and social graphics and other media, I designed a unique and cohesive icon set to better tell KSUF's unique story.
Since KSUF is donor-centric, designing an icon set around various college initiatives presented a unique situation where icons needed to be made that couldn't be derived from a generic ready-made pack.
