Email Design
A smart platform for hassle-free car rentals with instant booking, transparent pricing, and location-based search.
Industry
Automobiles · Digital Solutions
Scope of work
UX & UI Design
Duration
3 months
Challange
K-State Foundation's email headers and footers were outdated and clunky, falling to the wayside as a new brand style guide was introduced.
This led to a disjointed front-facing display, causing a lack of trust and visual harmony.
Goal
The redesign aimed to create a updated and clean email design language that reflected modern updates to the overall brand.
In contrast to some of my other material, I focused on simplicity and laying out the necessary information while trimming unwelcoming fat.
Solution
In the end, I presented KSUF with an updated email presentation that packages important messages into an appealing container.
This new style redistributes trust to KSUF's key stakeholders while improving response in such an important communication structure.
