FLARE
I designed a concept brand complete with a custom logo, visual strategy, and mockups.
Industry
Agency
Scope of work
Brand Design
Duration
1 Month
Challange
I needed a avenue to expand my skills with regards to crafting a complete brand identity.
Crafting a cohesive strategy then executing on it was crucial to create something meaningful. It had to be structured and thought out.
Goal
I decided to create a brand for a hypothetical A.I. Agency called FLARE.
The aim was to use gradients and sharp typography to make this brand stand out. I also had a renewed emphasis on minimalism and white space. I needed to break away from my typical dark and moody design style and craft something bright and punchy.
Solution
I began planning and sketching. I created the logo and crafted a moodboard.
Hopping into Illustrator, then Framer, and finally Photoshop, I began to start designing. In the end, a sharp, clean, modern brand identity was produced.
