World Building
A seamless car rental service with real-time availability, smart filters, and a frictionless booking flow.
Industry
Film · Video Games
Scope of work
Visual Direction
Duration
2 months
Challange
Creating a unique atmosphere and striking visual direction was the aim for this project. I started crafting this after gaining inspiration from various media I thought was memorable.
This discipline is effective in crafting an overall visual style for various forms of media, from movies to video games.
Goal
The design style aimed to create a retrofuturistic sci-fi atmosphere, while feeling equal parts nostalgic and exciting
I focused on vibrant colors, retro textures, and compelling layouts.
Solution
I also designed some other variations to show different environments, from a desert to a winter snowscape.
Overall, ideating and getting a crystal clear visual direction is critical for any initiative.
